Terms and Conditions

Last Updated: [13/04/2026]

Welcome to Upwardly (the "Website"). These Terms and Conditions ("Terms") govern your use of www.upwardly.uk and the services provided by Upwardly ("we," "us," or "our"). By accessing our website or engaging our services, you agree to these Terms in full.

1. Scope of Services

Upwardly provides professional digital services, including:

  • Website Development: Design, coding, and technical implementation.

  • Marketing: Paid social strategy, campaign management, and performance optimization.

  • Graphic Design: Creative direction, brand assets, and ad visuals.

2. Service Agreement & Commencement

No work shall commence, and no professional relationship is established, until both parties have formally agreed to and signed a Statement of Work (SOW) and a Contract Agreement.

  • The SOW will outline the specific deliverables, timelines, and costs.

  • Any amendments to the scope of work must be agreed upon in writing and may result in additional fees.

3. Payment & Non-Refundable Policy

By engaging Upwardly, you acknowledge and agree to the following financial terms:

  • Non-Refundable Services: Due to the bespoke nature of digital labor and the immediate allocation of resources, all fees paid for Website Development, Marketing, and Graphic Design services are strictly non-refundable.

  • This policy applies to deposits, milestone payments, and full project fees, regardless of whether the client decides to cancel the project mid-way or is dissatisfied with the final creative direction, provided the work meets the specifications in the signed SOW.

  • Invoices must be paid according to the schedule outlined in your Contract Agreement.

4. Intellectual Property

  • Our Assets: All proprietary tools, code snippets, and processes used by Upwardly remain our property.

  • Client Deliverables: Ownership of final designs or website code is transferred to the client only upon full and final payment of all outstanding invoices. We reserve the right to withhold deliverables if accounts are in arrears.

5. Sector Compliance (Gambling, Finance & B2B)

Clients operating in regulated industries are solely responsible for ensuring their business practices, landing pages, and offers comply with UK law and platform policies. Upwardly is not liable for ad account suspensions or legal actions resulting from the client’s failure to maintain regulatory compliance.

6. Limitation of Liability

  • Performance: We provide professional expertise but do not guarantee specific financial outcomes, such as exact lead volumes or revenue targets.

  • Third-Party Platforms: Upwardly is not responsible for losses caused by third-party platforms (e.g., Meta, Google, Shopify) including downtime, algorithm shifts, or policy changes.

  • Liability Cap: Our total liability for any claim shall not exceed the total fees paid by the client for the specific service out of which the claim arose.

7. Confidentiality

Both parties agree to treat all business information, campaign data, and pricing structures as "Confidential Information." This information shall not be disclosed to third parties without prior written consent.

8. Governing Law

These Terms are governed by the laws of England and Wales. Any disputes arising from these terms or our services shall be settled exclusively in the courts of London, United Kingdom.

9. Contact Us

For any inquiries regarding these terms or your specific Statement of Work, please reach out:

10. Use of our website

By using this Website, you agree to do so only for lawful purposes and in a manner that does not infringe the rights of, or restrict the use and enjoyment of this site by, any third party. In accordance with the Computer Misuse Act 1990 and other applicable UK legislation, you are strictly prohibited from attempting to gain unauthorized access to our servers, distributing malicious software (such as viruses, trojans, or worms), or engaging in any form of "denial of service" attack. Furthermore, you must not use the Website to post or transmit any material that is defamatory, obscene, or infringing on intellectual property rights, nor may you engage in fraudulent activities or the harvesting of data without express permission. Any breach of these provisions may constitute a criminal offense, and we reserve the right to report such activities to the relevant law enforcement authorities.


11. Right of Refusal & Content Standards

Upwardly reserves the absolute right to decline any project or terminate services for content that we, in our sole discretion, deem to be offensive, misleading, dangerous, or illegal. We are committed to digital safety and will not develop any website or manage any campaign that we believe to be unsafe for users or harmful to the public interest. By signing the Statement of Work (SOW) or Contract Agreement, you explicitly acknowledge and agree that Upwardly maintains this right of refusal and that our professional engagement is contingent upon the continued integrity and legality of the project scope.


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